Zealux Games

Privacy Policy

Animal Rescue: Block Puzzle  ·  Effective 18 August 2026  ·  Last updated 3 September 2026

Animal Rescue: Block Puzzle is operated by Zealux Games (“we”, “us”, “our”). This Privacy Policy explains what information the game collects, how it is used, who it is shared with, and the choices available to you.

Choose your platform

The two platforms use different advertising identifiers, different stores and different game services, so the details genuinely differ. Pick the one you play on.

What changed in this version

Earlier versions of the game contained no advertising and sent nothing off your device. From the version released on 18 August 2026, the game shows advertisements and uses analytics. It therefore now reads your device’s advertising identifier and sends gameplay events to the third-party providers named in section 3. If you would rather not see ads, the Remove Ads in-app purchase turns them off.

Updated 25 August 2026: the game now offers optional Google Play Games sign-in with leaderboards and achievements. If you choose to sign in, your Play Games display name and your progress are sent to Google and your name and score appear publicly on the leaderboard — see section 1H. Signing in is optional and the game is fully playable without it. This version also adds optional reminder notifications, which are generated and scheduled entirely on your device and send nothing anywhere.

01Information We Collect

The game has no user accounts and does not require registration or sign-in. We collect the following limited categories.

A. Information you provide

The only thing you can type into the game is an optional display nickname of up to 12 characters, reached from the leaderboard screen. It is stored on your device and is never transmitted to us or to anyone else. There is no sign-up, no profile, no email address, and no way to send us information from inside the game.

B. Gameplay and progress data

Levels completed, stars, best times, coins, power-ups owned, animals rescued, daily streaks, milestones, and your audio and graphics settings. Your save file stays on your device — there is no cloud save, and we cannot read it.

Separately, a summary of the same activity is sent as analytics events to the providers named in section 3. These events describe what happened in the game — for example that level 42 was failed after 78 seconds, that a booster was used, or that a rewarded ad was watched. They are set out in detail in section 6.

C. Advertising data

To show ads, the Google AdMob SDK reads your device’s advertising identifier along with technical information about the device and the ad request, and reports which ads were shown and interacted with. Where you have consented to personalised ads, this may be used to select ads based on your interests. See section 5.

D. Device and technical information

Our advertising and analytics providers automatically receive information such as device model and manufacturer, operating-system version, language, coarse region or country derived from your IP address, screen size, app version, network connection type, and the performance tier the game has assigned your device. We do not store your IP address ourselves; it is processed by those providers to deliver the service and to infer coarse region.

E. Purchase information

When you buy an in-app product, Google Play processes the transaction and returns a purchase confirmation to the game. We do not receive or store payment card numbers, billing addresses, or your Google account credentials.

F. Diagnostics

Google Play collects crash reports, ANR reports and basic performance data from Android devices at the operating-system level and makes aggregated reports available to us. This is a function of the Android platform and Google Play.

G. Information we do not collect

  • We do not collect your name, email address, phone number or postal address
  • We do not collect precise (GPS) location; our providers may infer only a coarse country or region from your IP address
  • We do not access your contacts, photos, camera, microphone or files
  • The game has no multiplayer and no chat. The only free-text field is the local nickname described in section 1A, which never leaves your device

H. Google Play Games Services (leaderboards and achievements)

If you sign in to Google Play Games — which is optional, and which you can decline — the game sends the following to Google on your behalf, and some of it is shown publicly:

  • Your Play Games display name and avatar — chosen by you in the Google Play Games app, not by us. We never see your Google account email address
  • Your highest campaign level and total animals rescued — submitted as leaderboard scores
  • Which achievements you have earned

Leaderboard entries are public. Your Play Games display name and your score are visible to other players of this game inside the leaderboard screen and in the Google Play Games app. That is the purpose of a leaderboard, and it is the one place where something you do in this game is visible to other people.

If you never sign in, none of this is sent and no entry is created for you. The game is fully playable signed out; only the global ranking is unavailable. To remove an entry that already exists, or to delete your Play Games data for this game, use the Google Play Games app (Settings → Delete Play Games account data) — that data is held by Google under its own privacy policy, not by us.

02Identifiers We Use

The game does not create an account for you, but the services it uses rely on the following identifiers. None of them contains your name or contact details.

  • Advertising ID (AAID) — a resettable identifier provided by Android and controlled by you. Used by Google AdMob to serve, cap and measure ads, and to prevent ad fraud. You can reset or delete it at any time in Android Settings; see section 13.
  • Firebase app-instance ID — a pseudonymous identifier generated for this installation of this app. It lets analytics tell one installation’s sessions apart from another’s. It is destroyed when the app is uninstalled or its data is cleared, and a new one is generated on reinstall.
  • GameAnalytics user identifier — a pseudonymous per-installation identifier serving the same purpose. It is likewise reset by uninstalling or clearing app data.
  • Purchase token — issued by Google Play to confirm a purchase and allow it to be restored. It is associated with your Google account by Google, not by us.

These identifiers are not linked by us to your real-world identity, and we make no attempt to combine them with information from any other source in order to identify you.

03Third-Party Services and SDKs

The game integrates the following third-party components. Each provider processes data under its own privacy policy, linked below.

ProviderPurpose in this gameTheir policy
Google AdMob Serves banner, interstitial, rewarded and app-open ads. Reads the advertising ID, measures impressions and clicks, and prevents invalid traffic. Google Advertising
Google UMP Google’s User Messaging Platform. Presents the consent form in the EEA, the UK and other regions that require one, and stores your choice on the device. Google Privacy
Firebase Analytics Records gameplay events and app-level properties so we can see where players get stuck and which features are used. Firebase Privacy
GameAnalytics Game-specific progression and monetisation analytics, used alongside Firebase to tune level difficulty and pacing. GameAnalytics Privacy
Google Play Games Services Optional sign-in, leaderboards and achievements. Receives your Play Games display name, your campaign progress and your earned achievements, and displays your name and score publicly on the leaderboard. Also used for the in-app review prompt. Google Privacy
Google Play Billing Processes in-app purchases and restores previously bought products. Integrated through Unity In-App Purchasing. Google Privacy
Unity The engine the game is built with. Unity Mobile Notifications schedules local reminders on your device; those are generated on the device and are not sent through a server. Unity Privacy
Google Play services App distribution, updates, and platform-level crash and performance reporting. Google Privacy

We do not integrate any attribution or install-tracking SDK beyond what Google Play itself provides, and we use no advertising mediation network other than AdMob. Should that change, this Policy will be updated before the version that changes it is released.

04How We Use Information

  • To save and restore your progress on your device
  • To show advertisements, apply frequency caps so that ads do not appear too often, and pay out rewarded ads you chose to watch
  • To understand how the game is played — which levels are too hard, where players stop, which features go unused — and to tune difficulty, pacing and pricing accordingly
  • To measure whether an update improved or worsened the experience
  • To deliver in-app products you have purchased, and to restore them if you reinstall
  • To send local notifications you have permitted, such as a daily reward reminder
  • To diagnose crashes and performance problems and improve stability
  • To detect and prevent fraud, abuse and invalid ad traffic
  • To comply with legal obligations and enforce our terms

We do not use your information to make automated decisions that produce legal or similarly significant effects on you.

05Advertising

The game is free to play and is funded by advertising, supplied by Google AdMob.

Where ads appear

  • Banner — an anchored strip on the menu screens. It never covers the board during play.
  • Interstitial — a full-screen ad shown between levels, on leaving the results screen, or on quitting from the pause menu. These are frequency-capped and are not shown until the tutorial is complete.
  • Rewarded — entirely optional. You choose to watch one in exchange for a continue, extra coins, a booster or a daily unlock. Nothing is taken from you if you decline or close it early.
  • App open — shown occasionally on launch or when returning to the game.

Personalised and non-personalised ads

Ads can be personalised, meaning they are selected using an interest profile that Google and its partners build against your advertising ID, or non-personalised, meaning they are selected using only coarse context such as approximate region and the app you are using. Non-personalised ads still count impressions and clicks and still use the advertising ID for frequency capping and fraud prevention.

In the EEA, the UK, Switzerland and other regions where consent is required, the game presents Google’s consent form before the ad SDK is initialised and before any ad is requested, and honours your answer. If you decline, or if the form cannot be loaded, the game serves non-personalised ads only. Outside those regions, ads may be personalised subject to the controls in your Android settings.

Turning ads off

The Remove Ads in-app purchase permanently disables banner, interstitial and app-open ads for that Google account on that game. Rewarded ads remain available if you want them, because they are the ones you choose to watch in exchange for something. Once Remove Ads is active, no ad requests are made for the disabled formats.

Google’s own controls sit outside this game and apply across every app on your device. See Google Ads Settings and how Google uses information from sites and apps that use its services.

06Analytics

We use Firebase Analytics and GameAnalytics to understand how the game is played in aggregate. This is what tells us that a level is failing 80% of players, or that a feature nobody found is worth moving.

What an event contains

Events are game telemetry, not personal detail. Typical examples:

  • Progression — level started, level completed or failed, stars earned, time taken, retries, animals rescued, chapter reached, tutorial begun and completed
  • Economy — coins earned and spent, boosters acquired and used, shop opened, an insufficient-balance moment
  • Ads — a rewarded ad offered, watched or dismissed; an interstitial shown
  • Purchases — which product was bought, its price and currency, and whether a purchase failed
  • Navigation and settings — which screen was opened, which setting was changed

Properties attached to an installation

Alongside events, a small set of properties describes the installation so that reports can be segmented: highest level reached, current chapter, a coin balance bucket (a range, never your exact balance), number of animals owned, current daily streak, whether the tutorial is finished, whether Remove Ads has been bought, whether any purchase has ever been made, and the device performance tier.

No event or property contains your name, email address, precise location, your nickname, or the contents of your device. Analytics is keyed to the pseudonymous per-installation identifiers described in section 2, and analytics is not collected at all from our own internal development and test builds.

07In-App Purchases

In-app purchases are optional and are processed by Google Play. Purchase history is associated with your Google account by Google, not by us; we receive only a confirmation sufficient to grant the item and to restore it if you reinstall. Refunds are handled by Google Play under its own policies.

We record that a purchase happened as an analytics event, including the product, price and currency, so that we can understand which products are worth keeping. That record carries no payment details.

08Legal Bases and Consent

Where the UK GDPR, EU GDPR or comparable law applies, we rely on the following legal bases.

  • Consent — for personalised advertising and for analytics where consent is required in your region, and for sending you notifications. You give consent through the consent form the game presents on first launch, or by granting the notification permission, and you may withdraw it at any time (see section 13).
  • Performance of a contract — for delivering in-app products you purchase and for restoring them.
  • Legitimate interests — for serving non-personalised advertising that funds a free game, for measuring and improving the game, and for preventing fraud and abuse, each balanced against your rights and interests.
  • Legal obligation — where we must retain records, for example for tax.

Withdrawing consent does not affect the lawfulness of processing carried out before you withdrew it. Withdrawing consent for personalised ads does not remove ads; it means you see non-personalised ads instead.

09How We Share Information

We do not sell your personal information for money. Information is disclosed only as follows.

  • To advertising partners — when the game shows an ad, Google AdMob and, in the case of personalised ads, its advertising partners receive your advertising ID and technical data about the request. Under some US state privacy laws, serving personalised ads in this way counts as “sharing” for cross-context behavioural advertising. See section 14 for how to opt out.
  • To analytics providers — Google (Firebase) and GameAnalytics receive the events and properties described in section 6, strictly to provide analytics to us.
  • To other service providers — the providers listed in section 3, strictly to perform the function described there.
  • For legal reasons — where required by law, court order, or to protect the rights, safety or property of users or of Zealux Games.
  • Business transfer — if the game or our business is acquired, information may transfer as part of that transaction, subject to this Policy.

We do not share your information with data brokers, and we do not publish anything about you.

10Data Retention

  • On-device data — your save file is kept until you delete it. Uninstalling the game, or clearing its storage in Android Settings, removes it permanently. There is no cloud backup, so it cannot be recovered afterwards by us or by you.
  • Analytics data — retained by Firebase and GameAnalytics under their own retention schedules. Firebase user-level event data is held for a bounded period configured in our Firebase project and then deleted, while aggregated reports that cannot identify an installation may be kept longer.
  • Advertising data — retained by Google under its advertising policies.
  • Purchase records — retained by Google for the period required by its policies and by applicable tax and accounting law.
  • Crash diagnostics — retained by Google Play under its own retention schedule.

11Children’s Privacy

The game is suitable for a general audience but is not directed at children under 13 (or the equivalent minimum age in your jurisdiction), and we do not knowingly collect personal information from them.

The game requests no personal details and provides no way for a child — or anyone — to send us information directly. Where a user is identified as being under the age of consent in their region, the ad request is tagged accordingly and only non-personalised ads are served.

If you believe a child has used the game and you would like the associated on-device data removed, clearing the app’s data or uninstalling it deletes it in full, and resets the pseudonymous analytics and advertising identifiers. If you have a concern that goes beyond that, contact us using section 18 and we will act on it.

12International Data Transfers

Our service providers store and process information in countries other than your own, including the United States. Where information is transferred out of the UK or the European Economic Area, that transfer relies on the safeguards operated by the provider concerned, such as Standard Contractual Clauses or an applicable adequacy decision.

Your save file and settings do not leave your device. What crosses borders is the advertising and analytics data described in sections 5 and 6.

13Your Rights and Choices

Depending on where you live, you may have the right to access, correct, delete, restrict or object to the processing of your personal information, to portability, and to withdraw consent. To exercise any of these, contact us using section 18. We will need enough information to locate the relevant records — for a pseudonymous identifier, that usually means the identifier itself.

Controls on your device

  • Opt out of ads personalisation in Android Settings › Privacy › Ads. This applies across every app on the device.
  • Reset or delete your advertising ID in the same place. Deleting it stops apps from receiving it at all.
  • Change your consent choice by clearing the app’s data in Android Settings › Apps › Animal Rescue › Storage › Clear data. This clears the stored consent decision, so the consent form is presented again on the next launch. Note that this also deletes your game progress.
  • Delete all local data by uninstalling, or by clearing data as above. This also resets the pseudonymous analytics identifiers.
  • Turn notifications off in Android Settings at any time.
  • Remove ads entirely with the Remove Ads in-app purchase (see section 5).

You also have the right to complain to your data protection authority. In the UK this is the Information Commissioner’s Office.

14US State Privacy Rights

If you live in California, Colorado, Connecticut, Virginia or another US state with a comparable privacy law, you may have the right to know what personal information is collected, to request its deletion or correction, to obtain a portable copy, to opt out of targeted advertising, and not to be discriminated against for exercising those rights.

We do not sell personal information for money. We do, however, share your advertising identifier with Google for personalised advertising, which those laws treat as targeted advertising. To opt out:

  • Turn on Opt out of Ads Personalisation, or delete your advertising ID, in Android Settings › Privacy › Ads; or
  • Buy Remove Ads, which stops the game requesting the ad formats it covers; or
  • Email us at the address in section 18 with the subject line “Do Not Sell or Share”.

You may use an authorised agent to make a request on your behalf. We will verify the request to the extent the law requires, and will not charge you for it in ordinary circumstances.

15Security

All communication with Google Play, the ad network and the analytics providers uses encrypted HTTPS connections. Your progress data remains in the application’s private storage area, which Android isolates from other applications.

No method of storage or transmission is completely secure. Because your progress is held only on your device, its security is tied to the security of the device itself — a screen lock is the single most effective protection.

16Permissions We Request

  • Internet access — required to load ads, send analytics, and verify in-app purchases. Gameplay itself works offline; ads and analytics simply do not run.
  • Network state — to tell whether a connection is available before requesting an ad, so the game does not stall waiting on one.
  • Advertising ID (com.google.android.gms.permission.AD_ID) — declared because the ad SDK reads the advertising identifier. Android grants it automatically; you control the identifier itself in Android Settings.
  • Notifications (Android 13 and above) — to remind you when your daily reward is ready. Optional; the game is fully playable if refused.
  • Billing — required by Google Play to offer in-app purchases.

We do not request location, contacts, camera, microphone, or storage permissions.

17Changes to This Policy

We may update this Policy to reflect changes to the game, our practices, or the law. The “Last updated” date at the top of this page will change. Where a change is material — for example if the game began collecting a new category of information, or added a new advertising or analytics provider — we will update this page before that version is released and describe it in the Google Play release notes.

18Contact Us

For privacy questions, deletion requests, opt-out requests, or anything on this page that appears incorrect:

Zealux Games
support@zealuxgames.com

Please include the name of the game. We aim to respond within 30 days.